Course Program

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#1Marketing Fundamentals
  • This is Marketing By Seth Godin12:30
  • Positioning By Jack Trout, Al Ries11:57
  • Purple Cow By Seth Godin12:54
  • Zag By Marty Neumeier15:23
  • Different By Youngme Moon09:26
  • The 22 Immutable Laws of Marketing By Jack Trout16:07
  • Quantum Marketing By Raja Rajamannar14:13
#2Psychology & Influence
  • Buyology By Martin Lindstrom10:43
  • Contagious By Jonah Berger10:28
  • The Tipping Point By Malcolm Gladwell08:15
  • Fascinate By Sally Hogshead12:46
  • Hooked By Nir Eyal09:03
  • Catalyst By Jonah Berger14:29
  • The Formula By Albert-László Barabási12:30
#3Demand & Growth
  • They Ask, You Answer By Marcus Sheridan11:23
  • Growth Hacker Marketing By Ryan Holiday07:29
  • Content Inc. By Joe Pulizzi10:25
  • Viral Loop By Adam Penenberg09:44
  • Convert Every Click By Benji Rabhan10:57
  • Buy Buttons By Nick Loper11:35
  • Crossing The Chasm By Geoffrey Moore13:58
  • #AskGaryVee By Gary Vaynerchuk09:30
  • Launch By Jeff Walker11:14
  • Free By Chris Anderson13:00
#4Pricing & Monetization
  • The Strategy and Tactics of Pricing By Georg Muller, Thomas Nagle13:35
  • Confessions of The Pricing Man By Hermann Simon13:14
#5Sales Execution
  • Start Thinking Like a Buyer By Jerry Acuff13:55
  • The Only Sales Guide You'll Ever Need By Anthony Iannarino18:59
  • Fanatical Prospecting By Jeb Blount10:36
  • Predictable Prospecting By Marylou Tyler, Jeremey Donovan14:14
  • Predictable Revenue By Aaron Ross13:33
  • Spin Selling By Neil Rackham11:42
  • The Challenger Sale By Matthew Dixon and Brent Adamson11:48
  • Selling To Big Companies By Jill Konrath05:56
  • Selling To The C-Suite By Stephen Bistritz and Nicholas Read12:06
  • Questions That Sell By Paul Cherry13:09
  • To Sell Is Human By Dan Pink10:19
  • The Ultimate Sales Machine By Chet Holmes15:15
  • The Psychology of Selling By Brian Tracy07:30
  • You Can't Teach a Kid to Ride a Bike at a Seminar By David Sandler12:30
  • High-Profit Prospecting By Mark Hunter10:08
  • The Greatest Salesman In The World By Og Mandino11:53
#6Retention & Loyalty
  • Customer Loyalty Loop By Noah Fleming09:42
  • The Effortless Experience By Matthew Dixon13:58
  • Winning with Customers By Keith Pigues12:43
  • Giftology By John Ruhlin10:27
  • Answering the Ultimate Question By Laura Brooks, Richard Owen11:56
  • The Thank You Economy By Gary Vaynerchuk12:04
  • Exceptional Service, Exceptional Profit By Micah Solomon13:43
#7Brand & Messaging
  • Building a Story Brand By Donald Miller12:14
  • Tribes By Seth Godin11:14
  • The Micro-Script Rules By Bill Schley14:01
  • Lean Branding By Laura Busche10:52
  • Youtility By Jay Baer06:26
  • When Buyers Say No By Tom Hopkins, Ben Katt08:50
  • Dealstorming By Tim Sanders15:31
  • Reality in Advertising By Rosser Reeves10:22
  • Stand Out By Dorie Clark10:56
  • The Sales Acceleration Formula By Mark Roberge10:27
  • Duct Tape Marketing By John Jantsch12:03
  • Sales Growth By Thomas Baumgartner17:21
  • Permission Marketing By Seth Godin08:39
  • How to Make Maximum Money with Minimum Customers By Craig Garber10:44
  • 11 Rules for Creating Value in the #SocialEra By Nilofer Merchant10:04
  • Likeable Business By Dave Kerpen12:42
  • Cause Marketing for Nonprofits By Jocelyn Daw11:56
  • The Ultimate Sales Letter By Dan S. Kennedy14:05
  • 8 Profit Activators By Dean Jackson & Joe Polish15:04
  • Influencer By Kerry Patterson13:54
  • Brains on Fire By Geno Church10:18
  • Unmarketing By Scott Stratten10:40
  • Whale Hunting By Tom Searcy and Barbara Smith06:51
  • Neuromarketing By Christopher Morin and Patrick Renvoise09:21
  • Flip the Funnel By Joseph Jaffe13:03
  • Crush It By Gary Vaynerchuk09:09